Branding

Content Creation And How to Create

Content Creation And How to Create

Creating content for your website is arguably the most important marketing technique to create long-term success. Creating new, interesting and informative content is an art, but one that can be done consistently if you know the basics. Essentially, content plays the most important role in fleshing out your blog or website. Content can take the form of a post, article, new…

Nurturing A Positive Brand Reputation

Brand reputation simply refers to how your brand is perceived by others. Your company’s brand reputation can be influenced and shaped by different external factors and circumstances. However, brand reputation is initially shaped and nurtured by the company’s efforts by focusing on the following trust drivers: Vision: Customers and stakeholders should trust in…

Understanding Brand Equity And Brand Value

Understanding Brand Equity And Brand Value

In business, brand equity and brand value have been used in different contexts, but how do the experts define these two terms? Are they basically the same or just related to one another? Are these two terms interchangeable? Do brand equity influence brand value and vice versa? Let us find out the principles…