Business Team

11 Questions To learn about your Niche

11 Questions To learn about your Niche

Creating a successful online business usually means finding a niche, a place where your website can be seen as a place of authority where people feel comfortable in purchasing products from you. Generally speaking, a niche is a specialized interest that is big enough to support enough potential customers for you to make a steady stream of income, but not too big that…

Nurturing A Positive Brand Reputation

Brand reputation simply refers to how your brand is perceived by others. Your company’s brand reputation can be influenced and shaped by different external factors and circumstances. However, brand reputation is initially shaped and nurtured by the company’s efforts by focusing on the following trust drivers: Vision: Customers and stakeholders should trust in…

Understanding Brand Equity And Brand Value

Understanding Brand Equity And Brand Value

In business, brand equity and brand value have been used in different contexts, but how do the experts define these two terms? Are they basically the same or just related to one another? Are these two terms interchangeable? Do brand equity influence brand value and vice versa? Let us find out the principles…