For those that have tapped into their passion, created a website and are now offering content, the next step is properly marketed the products so that they sell. Internet marketing is a rather simple, but sometimes counter-intuitive art form that requires consistency, imagination, and persistence to truly succeed.
Internet marketing is the heart of your business effort as you cannot sell your products unless people know you have them. Remember that there is a marked difference between marketing and selling. Marketing is telling people what you have while selling is actually pitching the product for them to purchase. Your website should be geared towards the selling aspect while your efforts in creating new content, advertisements and so forth is aimed at marketing to get new customers.
Search Engine Optimization (SEO)
SEO needs to be at the heart of your internet marketing activity. While the way SEO is used in content has changed over the years, the essence of how it works is still the same. Essentially, SEO is the use of keywords or key phrases in the content that you produce, which popular search engines such as Google will then pick up and ranks in their results. The higher your website appears in the results, the more potential customers you will visit your website.
Keywords are the queries or phrases used by people who are searching for information about the types of products you have. This is known as a passive marketing where instead of reaching out like traditional advertising, you are trying to pull people into your website. Effective SEO is the key to content marketing success.
The New Frontier of Internet Marketing
In addition to traditional SEO, incorporating social media is now more important than ever. It is vital to have popular social media sites such as Facebook, Twitter, and LinkedIn as part of your marketing effort. In addition, the rise of certain social media sites such as interest, Google+ and Tumblr plays an important role as well in your marketing.
Overall, your success will be defined by the persistent effort placed in effective SEO, the use of social media and expanding on different frontiers of new marketing to bring in the maximum amount of effective web traffic for your business. The successful entrepreneurs on the internet stay on top of new trends while building their efforts over time. By not giving up and being willing to try new approaches, your efforts will reap success over time. For more information about effective marketing techniques, check out the contents of this magazine where you can “Retool, Rethink, Reinvent Yourself”