Creating content for your website is arguably the most important marketing technique to create long-term success. Creating new, interesting and informative content is an art, but one that can be done consistently if you know the basics.
Essentially, content plays the most important role in fleshing out your blog or website. Content can take the form of a post, article, new images or video, but it is an expression of what you have created and it needs to be properly marketed.
How to Create New Content
There are a number of ways to create content for your website. The first step is to create a schedule for new content and set reasonable deadlines. For the most part, new content should appear on your website at regular intervals such as once per week, three times a week or five times a week depending on the type of website that you have.
Generally speaking, you should update it regularly once a week, even if it’s just a status report to let your audience know that you are still active. Having regular content is vital to the survival of your website for your audience goes there to find new information. Not posting regularly means that your potential customers will drift away and find other places to hang out.
Here are just a few content creation ideas that will keep your website fresh and active. If you get stuck, remember to fall back on one or more of these ideas.
- Latest News: The latest news in the industry has been often the source of the best content for your website, outside your own personal contribution. Instead of just reprinting the latest news, you can put your own thoughts into what it means for your industry.
- Lists: It seems that everyone loves “list” articles, such as “The Top 10 Best…” and so forth. List articles get people’s attention and make for great banter as everyone has their own ideas about what is best.
- Revisiting Old News or Events: A retrospective of what was accomplished, noted or happened in the past can make for an interesting article. This is especially true for anniversaries, such as when you first launched the website, the announcement of a new product and so forth.
- Audience Participation: You can have guests write articles on your website as well, just be sure that the articles are pertinent to your site and can foster conversation which should be the goal of all your content.
These are just a few ideas and you can expand upon them while creating new content for your website on a regular basis. For more information about how to create good content, check out the contents of this magazine where you can “Retool, Rethink, Reinvent Yourself”